"Gleni was my barber, and he did an amazing job — highly recommend Gleni for a great haircut."
From a Google review
Hoe Street · Walthamstow
The PRIME Barbers
Eighty-three reviews. Eighty-two five stars, one one-star, and absolutely nothing in between. Under the hexagon lights on Hoe Street, attention to detail isn't a slogan — it's the most-said thing about the place.
Open today
📍 438a Hoe St, E17 9AH
🚇 Leyton Midland Rd · ~11 min walk
The shop
A new shop, built like a flagship.
The Prime opened on Hoe Street in 2025 with a full flagship fit-out — black marble counters, a hexagonal LED ceiling, ring pendants, timber-slat walls and a blue velvet sofa under a glowing moon disc. It looks like a lounge; it cuts like a precision lab.
Reviewers name names: Gleni ("did an amazing job", "highly recommend") and Ermal both draw direct praise, alongside high fades, skin fades and beard trims done with pride in the work.
5.0
Google rating
82/83
Reviews are five-star
8pm
Closes Mon – Sat
Services
Precision, itemised.
- High fade
- Skin fade
- Precise cut
- Long haircut
- Buzz cut
- Beard trim
From the shop's review themes. No price list is published — one reviewer's long haircut is recorded at £25–£30; confirm when you call.
Reviews
As close to perfect as it gets.
5.0
From 83 Google reviews · read them on Google Maps →
82 five-star, zero four-, three- or two-star, one one-star.
"Getting a haircut with Barber Ermal" — named with the same five stars.
From a Google review
"Attention to detail" leads the themes, with quality haircuts, polite and welcoming staff, a clean shop and pride in the work — the full house.
Google review themes
For the record: one of the 83 reviews is a single star (its text wasn't visible when we checked). Eighty-two customers disagreed with it.
The one dissenting review
Visit
Hours & finding us.
Opening hours
Checking hours…
| Monday | 9:00 am – 8:00 pm |
| Tuesday | 9:00 am – 8:00 pm |
| Wednesday | 9:00 am – 8:00 pm |
| Thursday | 9:00 am – 8:00 pm |
| Friday | 9:00 am – 8:00 pm |
| Saturday | 9:00 am – 8:00 pm |
| Sunday | 10:00 am – 6:00 pm |
Good to know
- 438a Hoe St, London E17 9AH — the black fascia with the illuminated PRIME sign, by the Bakers Arms end of Hoe Street
- Leyton Midland Road station (Overground) is about an 11-minute walk
- 020 4636 9021
- Open until 8pm Monday to Saturday — late enough after work
- Prices aren't published — a long haircut is review-recorded at £25–£30
While you wait
Play while you wait. 🎮
In the chair queue with time to kill? MiniBreak's free barber games need no download and no sign-up.
🎮 Play Fade Race